Since 2016 · AVS-licensed · Sungei Tengah
The Farm Behind the Marketplace
Puppy Singapore is the online marketplace by William Goh Pet Farm. The website is where you browse, compare and decide; the farm is where the puppies actually come from.
Who is behind Puppy Singapore?
Puppy Singapore is the online marketplace by William Goh Pet Farm, an AVS-licensed dog breeder (licence BR25052) based at the Sungei Tengah farm cluster. The website handles the browsing and buyer's-guide side; the licensed farm handles the breeding and care.
Why we show our licence, not just claim it
In Singapore, anyone can write "licensed" on a website. What they cannot fake is an entry in the government's own registry. William Goh Pet Farm holds AVS breeder licenceBR25052, and you can confirm it yourself on the AVS public registry of licensed pet breeders.
We put that link on every page on purpose. A licence you can check in two minutes is worth more than a paragraph of promises, and we would rather you verified us, and every other seller you are considering, than took anyone's word for it.
How buying from us works
Browse & compare
Use the breed guides, prices and HDB rules on this site to shortlist honestly, before you talk to anyone.
WhatsApp us
Message +65 8806 6180 with a breed or a specific puppy. We reply with photos, videos and the exact go-home date.
View by appointment
Meet the puppy, see the paperwork, ask anything. No obligation, and we expect to be inspected.
Homecoming
Your puppy comes home around week 9, vaccinated to date, documented, and with delivery available.
What we stand for
Well-bred puppies are not cheap, and we do not pretend otherwise. What we can do is be transparent: a published price, a verifiable licence, honest HDB advice even when it costs us a sale, and real information about what each breed is actually like to live with in Singapore's heat and humidity.
If a breed will not thrive in your home, we would rather tell you before you buy than see a puppy returned. That honesty is the whole reason this site reads like a buyer's guide and not just a shop window.
WhatsApp-first, always
Come meet the puppies
Message us for current availability, viewing appointments and anything about a specific puppy. Singapore, viewing by appointment via WhatsApp.
Still deciding?
Compare breeds, prices and HDB rules first — no pressure.
Adopt or buy? Read the guide