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4.5 stars across 64 Google reviews of our parent farm · checked 26 August 2026

Puppy Singapore Reviews, and How to Check Any Seller

Puppy Singapore reviews, the short answer: our parent farm holds 4.5 stars across 64 Google reviews, re-checked this week rather than carried forward. Three are reprinted below in full. That rating belongs to the farm rather than to this website, and 64 reviews is a real sample rather than a large one.

If you are here checking whether we can be trusted, the second half of this page is more use to you than the first. It is how to check any seller in Singapore, us included.

How to check a sellerAsk us anything

Puppy Singapore reviews: the rating, stated plainly

Puppy Singapore reviews are really the farm’s reviews: William Goh Pet Farm holds 4.5 stars across 64 Google reviews, re-checked this week rather than carried forward. The rating is the farm’s rather than this website’s, and 64 reviews is a real sample rather than a large one.

What a 4.5 across 64 reviews does and does not tell you

Almost no business explains its own rating, which is a shame, because the explanation is more useful than the number. Here is ours, and none of it is flattering.

What the rating covers, and what it does not

What the parent farm's Google rating does and does not coverThe rating covers past customers of the parent farm who chose to write a review. It does not cover this website, buyers who said nothing, or any individual puppy's health.It coversthe farm's customers who wrote a reviewNot this sitethe listing belongs to the farmNot the quietbuyers who never wrote anythingNot your puppyan average predicts nothing about one dogRead several of the actual reviews. The middling ones are the informative ones.
Google rating for William Goh Pet Farm, read from its Google Business listing on 26 August 2026. Ratings move; check the listing rather than trusting a figure printed on a seller's page, including this one.

Who writes reviews, and who does not

This is selection bias, and it is worth naming because it applies to every seller you will check after this one.

People write when something went well enough to be worth the effort, or badly enough to be worth the anger. The quiet middle writes nothing, and the buyer who privately regrets a purchase is the least likely of anybody to sit down and type.

That is true of every rating on the internet, ours included. It is the reason a number on its own is weak evidence and a specific, detailed review is much stronger.

An average hides the tail

A 4.5 tells you where the middle sits. It tells you nothing about the worst experience anybody had, which is usually the thing you want to know before buying a living animal.

Sample size is the other half of it. At 64 reviews the average is fairly stable, but it is still a small sample of a small business.

The reviews themselves, in full

Three Google reviews of William Goh Pet Farm, our parent farm, reprinted whole. Not clipped to their best line, because a trimmed testimonial is the standard move and it is the reason nobody believes testimonials.

I had an excellent experience purchasing my new Corgi puppy from this store! Nelson and Danny were incredibly helpful and knowledgeable, giving me great care tips and making sure I found a healthy, happy Corgi puppy that feels like a true new family member. Plus, the store’s prices were very fair, and I appreciated the free gifts that came with my purchase, truly a professional and caring team!
Valerie LimGoogle review of William Goh Pet Farm, our parent farm
Always wanted a mini dachshund and we were looking specifically for this breed. Been to other pet shops around Singapore but the pricing was too steep for us. Chanced upon William Goh Pet Farm and lucky for us they had mini dachshund within their shop. Fell in love instantly with our boy and knew we had to get him home. Nelson was very kind and offered us some tips for first time dog owners. They even provided us with a starter kit that consists of almost all basic necessities required for a puppy. My baby boy is healthy and doing very well at home now!Thank you for this pleasant process!
sharin azaliaGoogle review of William Goh Pet Farm, our parent farm
I had a great experience as the dog seller was teaching me the main points of taking care of a dog, as it’s my first time adopting a dog. The seller was also answering to all the needs that I enquired. He explained all the facts of her to me. It was a pleasure to be purchasing a furry pet from this shop.
Jayvier WeeGoogle review of William Goh Pet Farm, our parent farm

The rest are on the farm’s Google listing, where you can read the low ones as easily as the high ones. We would rather you did.

If you are searching for complaints, do it properly

Puppy Singapore reviews complaints is a real search, and so is the same query with Reddit on the end of it. The instinct behind both is sensible rather than hostile.

We are not going to pretend otherwise, or argue with anything you find. Reputable breeders in Singapore get complained about too, and so do the other kind.

  • Filter reviews by lowest rating first, on any listing you read. The flattering ones show by default.
  • Check which business a thread is about. There are many similarly named pet shops in Singapore, and a story about one is not evidence about another.
  • Treat a free-puppy or giveaway listing as its own warning, whatever the reviews say about the account posting it.

Online reviews and forum threads are worth reading. What no customer reviews can settle is the three checks below, which is why those go last rather than first.

Why this page carries no review star markup

Search results sometimes show star ratings under a result. Those come from structured data the page publishes about itself, and this page declares no rating of any kind.

The type that does it is called AggregateRating, and this page emits none. That is a decision rather than an oversight, for two reasons. Self-serving review markup fed from a third-party platform is against Google’s structured-data rules, and the rating is the farm’s, so putting it in this website’s markup would attach one company’s reputation to another company’s pages.

You do not have to take our word for any of this. Run this URL through Google’s Rich Results Test, or read the structured data blocks in the page source: there is no rating type among them, and there is not going to be.

A trust claim you can test in ten seconds is worth more than a paragraph asserting honesty, which is the other thing every seller’s reviews page has.

How to check any Singapore puppy seller in a minute

This works on every licensed pet shop and puppy seller in Singapore, us included, and it is more use than any rating. Three checks, one message, about a minute.

  1. 1
    Ask for the AVS licence number, then check it. Every pet shop, breeding farm and import business here is licensed by AVS and the register is public. Do not accept a number, resolve it. Licences are renewed annually, so a number that was valid two years ago proves nothing today.
  2. 2
    Ask to meet the puppy’s mother. This is the single most informative thing you can do at a viewing. It tells you about temperament and about how the adults in the line are kept, neither of which appears in any listing.
  3. 3
    Ask for photographs taken this week. Not the ones already on the listing. A seller with the puppy in front of them can send a video in two minutes, and one who cannot is telling you where the puppy actually is.

What each check actually rules out

What each of the three seller checks rules outThe licence number settles whether the business is licensed at all. Meeting the mother settles temperament and how adults in the line are kept. A photograph taken this week settles whether the puppy is where the seller says it is.Licence numbersettles: licensed, or notMeet the mothersettles: temperamentPhoto this weeksettles: the puppy is really thereA rating settles none of the three, which is why it goes last rather than first.
Three questions, and the specific thing each one settles. None of them is a substitute for the others, and all three work on any puppy pet shop in Singapore. Source: the checks we would run ourselves as a licensed seller.

Our own licence, and where to check it

Puppy Singapore is the marketplace of an AVS-licensed breeding farm, and the farm behind the marketplace is described on its own page. The licence number is BR25052, it renews annually, and you should check it rather than trust this sentence. Licences are administered through GoBusiness, and AVS sets what the licence covers.

Our guide to verifying an AVS-licensed breeder walks the check step by step.

What a licence does not prove

A floor, not a promise. It means the business is licensed and inspected against that licence’s conditions. It says nothing about an individual puppy’s health, it does not describe how one litter was raised, and it is not a substitute for seeing the puppy and the mother yourself, or for reading the puppy health record.

Anybody presenting a licence as a health warranty is overselling it. What you want instead is transparent puppy health information: the record itself, with dates on it, for the specific dog rather than for the shop.

A puppy meeting a family at a viewing

What people also ask when they are checking a seller

These are the questions Google shows beside this one. Answered short, and pointed at the page that owns each.

Where is the best place to buy puppies in Singapore?

From a licensed seller you have checked, which is a genuinely different answer from naming a shop. Any puppy for sale Singapore listing, ours included, is worth the same three checks. Our available puppies are listed with the licence number on every page, so you can start with us.

How much does it cost to get a puppy in Singapore?

Ours start at S$3,288 and the figure depends on the breed. What matters more than the number is the ongoing cost: food, vet care, grooming, boarding and the annual licence add up to far more over a dog’s life than the purchase ever does.

What is the 7 7 7 rule for puppies?

A socialisation guideline for a puppy’s first weeks: seven surfaces, seven places, seven people and so on. It is about raising a puppy rather than about choosing a seller, and it matters most in the window before week 16.

People also ask which seller is least expensive, and we say this as a business with prices to defend: it is the wrong question. A puppy bought at a low price from somebody who will not show you a licence or a mother is the costly one, and the bill arrives later at a vet. Compare on what is documented.

Where the information on this page comes from

Rating verified 26 August 2026. Information last checked 26 August 2026.

Reviews and checking a seller, answered

Is Puppy Singapore well reviewed?
Our parent farm, William Goh Pet Farm, holds a 4.5-star Google rating across 64 reviews, checked on 26 August 2026. Three of those reviews are reprinted in full on this page. What that figure means is worth being careful about: 64 is a real sample for a small business but it is not a large one, it belongs to the farm rather than to this website, and an average describes past customers rather than predicting anything about your puppy.
Whose Google rating is on this page?
William Goh Pet Farm’s. Puppy Singapore is the farm’s online marketplace, and the Google listing that carries the reviews is the farm’s listing rather than this website’s. We say so every time the figure appears, because a rating quietly borrowed from a related company is one of the more common ways a review page misleads without saying anything untrue.
Why are there no star ratings in Google’s results for this page?
Because we deliberately publish no review or rating structured data. Self-serving review markup fed from a third-party platform is against Google’s structured-data rules, and the rating belongs to a different legal entity than this website. You do not have to take our word for it: run this URL through Google’s Rich Results Test and look at what the page declares about itself.
How do I check a Singapore puppy seller’s AVS licence?
Ask the seller for their licence number and then check it rather than accepting it. Every pet shop, breeding farm and import business here is licensed by AVS, the licence is renewed annually, and the register is public. A seller who will not give you a number, or gives you one that does not resolve, has answered a question you did not have to ask twice. This works on every seller in Singapore, including us.
What does an AVS licence actually prove?
A floor, not a promise. It means the business is licensed and inspected against the conditions of that licence. It does not promise an individual puppy’s health, it does not tell you how a particular litter was raised, and it is not a substitute for seeing the puppy and the mother yourself. Anyone who presents a licence as a health warranty is overselling it, and we are not going to.
How many reviews is enough to trust a rating?
There is no threshold that turns a rating into proof. What changes with volume is how much a single bad or good experience moves the average: at 64 reviews, one review shifts it by a fraction of a star, so the number is fairly stable but the sample is still small. Read several of the actual reviews rather than the number, and pay attention to what the middling ones say.
Why are the reviews reprinted in full rather than shortened?
Because a trimmed testimonial is the standard move and it is the reason nobody believes testimonials. Cutting a review to its best sentence removes exactly the context that would let you judge it. The three here are reproduced whole, including the parts that are about price, about a starter kit, and about a specific member of staff.
What should I ask a seller before visiting?
Three things, and they take one message. Ask for the licence number. Ask whether you can meet the puppy’s mother. Ask for photographs or a video taken this week rather than the ones already on the listing. The answers, and the willingness to give them, tell you more than any rating will.
Where is the best place to buy puppies in Singapore?
From a licensed seller you have checked, which is a genuinely different answer from naming a shop. The check is the same wherever you go: the licence number against the register, the mother in the room, and recent photographs. We would rather you ran that check on us than took a recommendation, including this one.
How much does a puppy cost in Singapore?
Ours start at S$3,288 and the figure depends on the breed. Price is published on every listing and in the structured data behind it, so the markup matches the card on the page. Our puppy prices page breaks down what the money covers, and the ongoing cost of a dog is a separate and much larger number over its lifetime.
What is the best age to bring a puppy home?
Around week 9 in Singapore, which is set by the vaccination course rather than by anybody’s preference. A puppy has its first two core doses at weeks 6 and 8, goes home around week 9, and has the third at week 12 with you. A seller offering a puppy noticeably earlier than that is worth asking about.
Can I see the puppy’s mother?
You should ask, at any seller. Seeing the mother tells you about temperament and about how the adults in the line are kept, and it is the single most informative thing you can do at a viewing. A refusal is not automatically damning, but it is information, and it is worth understanding the reason before going further.
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